OnMedica Group Ltd
OnMedica.net provides UK healthcare professionals and general practitioners with daily medical news, clinical articles and online reference books, prescription product information, interactive educational courses and case histories and daily summaries of key medical papers.
To actively market and promote these wide-ranging and comprehensive features, the OnMedica Group commissioned Hyperion Interactive to design and produce a multimedia web site tour and walkthrough, highlighting the benefits of membership and providing direct online registration for user sign up. Full audio narration and annotated animation presents key features and benefits, and provides a comprehensive overview in just five minutes. Fastrack design, development and turnaround was required in order to meet OnMedica's marketing schedule, and the multimedia program was replicated onto two thousand business card cd-roms for strategic distribution at healthcare conferences and related events.
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